I designed the visual identity of Ananas Furniture, a local furniture brand located in İzmir, Türkiye known for their crafted, handmade furniture.
Special thanks to Altuğ Toprak & Çağdaş Cantürk.
The pineapple is an exceptional fruit, demanding an average cultivation period of 18 months to three years.
My objective was to develop a modern and timeless logo that conveys the significance of their handcrafted approach, emphasizing the importance of simplicity.
Old Logo:
New Logo:
Process
